Nissan Titan Retires in 2024

Photo Source: NISSAN

The full-size pickup seems to be a market that, on its face, is guaranteed cash flow. Stellantis, Ford, General Motors, and even Toyota manage to sell tens of thousands of full-size pickup trucks each month. Yet, Nissan’s Titan has always been a distant fourth place, with that gap widening with the latest generation. Still, this truck is not a failure by any means. Nissan just stopped evolving it to meet the current competition and the requirement for additional design features. While the Nissan Titan pickup truck is set to bid farewell in the summer of 2024, it is a positive move, signaling a transformative shift toward an electrified future. 

The confirmation from Nissan comes as the company strategically pivots toward electric vehicle manufacturing and innovation, aligning with its Ambition 2030 vision. As the curtains fall on the Titan pickup truck’s journey, the brand is poised to embrace a new chapter at its plant in Canton, Mississippi, where the Titan is assembled. Nissan will now outfit the Canton plant with cutting-edge electric vehicle technology. This transition, highlighted by Nissan’s dedication to progress, will enable the production of two groundbreaking, all-electric vehicles – one under the Nissan insignia and the other bearing the Infiniti banner.

The Nissan Titan Pickup Truck’s Legacy

The Nissan Titan premiered in 2003 and ventured into the fiercely competitive full-size truck market, aiming to establish its presence alongside industry legends like Chevrolet, Ford, and Ram. According to editors at Car and Driver, through the first half of 2023, Nissan sold just 10,550 Titan pickups in the United States. 

That said, even though it has not clinched the top sales spots, the Titan has earned its stripes as an accessible choice for truck enthusiasts. As mentioned, although the Titan has been on the road since 2003, this will no longer be true come 2024. After all these years, Nissan discontinued its moderately-successful Titan, aspiring to reformat to a more eco-conscious lineup by the end of the decade.

Of course, this is not shocking news, as the brand has publicly stated its plan to transition from internal combustion engines to heavily electric by 2030. Nonetheless, the automaker only has a  40 percent fully-electric vehicle sales figure for the United States by 2030, so gasoline-fueled cars will still work their way through the manufacturing line.

What the Future Holds for the Titan

There are inquiries about whether the Titan could be altered into an electric iteration, but it has not been directly confirmed by the brand. Car and Driver has reported that Nissan is considering an electric pickup truck. However, that reporting and Nissan electric vehicle concepts have had the company musing over options for a smaller electric pickup rather than going head-on with the likes of the F-150 Lightning. The rumors continue about the Titan having an electric comeback because of its Nissan Ambition agenda. By fiscal year 2030, Nissan aims for an electrification mix of 55 percent globally across the Nissan and Infiniti brands. Of course, of that 55 percent, the majority of its electric vehicles are expected to fall into the Nissan brand, with Infiniti following behind. 

It is worth noting, however, that Nissan is not trying to be 100 percent carbon-neutral by 2030 or even 2050: this is a gradual shift. The Titan could easily be presented as an electric vehicle in the next few years to fit into this industrious plan. Nissan has also pledged two trillion yen over the next five years for electric manufacturing globally, so this is a significant commitment from the Japanese carmaker.  

If you believe automobiles like the Titan that did not perform well with gas-powered engines might have new life breathed into them in an electric vehicle variation, please visit Nissan of Fort Pierce. We would be honored to become your dealership home. After all, we are all about making car shopping a pleasant experience for our customers. For example, if you are delighted about getting a new automobile, we could not be happier for you. If you are looking for a new option to buy or lease, then take a look at our new vehicle inventory or our excellent pre-owned vehicles.