Nissan: Hands-On Help for Car Tech

Photo Source: NISSAN

In case readers have not noticed, contemporary vehicles are replete with technology and features. Even the Nissan Versa–the most inexpensive new car in the United States–boasts a seven-inch touchscreen display unit with voice controls and buttons dotted around the steering wheel. Step up to something like the electric Ariya SUV and there is even more to identify. The essentials are typically clear-cut, but unraveling all the technology can be daunting. 

As mentioned, today’s cars are challenging, technological machines that require plenty of tutorials and orientation to operate simple functions like climate control, the radio, or more user-involved gadgets such as Android Auto, Apple CarPlay, and other features that can enhance the driving experience. 

Japanese automaker Nissan finds this phenomenon to be an issue. As such, it has devised a creative manner to make sure that its customers are familiar with the ingenious but physically intimidating technological features hidden within the touchscreen controls of its vehicles outside the four walls of the dealership. 

The Need for “Second Delivery”

Nissan is debuting an all-new program dubbed the “Second Delivery,” acting as a follow-up visit for new Nissan owners to ensure that they are receiving the most out of their new automobiles. The no-cost follow-up visit is designed to fully acquaint Nissan owners with their brand-new cars and learn all the things their vehicles are capable of. Nissan makes use of designated technological experts who will coordinate with owners on a time and place after the delivery date to follow up on the ownership experience thus far.

Usually, these visits take place approximately two weeks after new owners purchase their Nissan and occur in whatever location owners feel most comfortable, whether it is at the Nissan owner’s home, back at the Nissan dealership where the car was sold, a dimly-lit parking lot off the highway, or their place of work.

During these visits, the Nissan tech expert will walk through the numerous systems of the car, including new-generation driving technologies like the Safety Shield 360 suite of security features and the ProPILOT Assist hands-on driver assist system. Generally, these tutorials are provided during the delivery of the automobile, but given most owners’ desire to get out onto the road, various aspects might not be retained, resulting in owners not using the full bevy of features loaded onto new Nissan vehicles.

Amplification of the “Second Delivery” Service

At this point, Second Delivery is only offered on the Ariya, presumably because it is Nissan’s most technologically demanding automobile. The program, however, is expected to expand later in the 2024 model year to the Rogue and Leaf. Moreover, according to a Nissan press release, 93 percent of customers felt that Second Delivery was extremely helpful in improving their understanding of their vehicle’s features.

“Now more than ever, customers expect a personalized experience that matches their wants and needs. These types of experiences are extremely important for us to offer for our Ariya customers, who are largely new to the Nissan brand and interested in using all of the latest technology.”

–Dan Mohnke, Nissan vice president of eCommerce and Customer Experience

Program Appreciation

The 2023 U.S. Sales Satisfaction Index Study by J.D. Power indicates that Nissan ranks eighth among the top 10 for the highest sales satisfaction among mass-market brands, meaning that Nissan buyers found the dealership sales experience to be extremely positive. In a statement, Mohnke emphasized the program intends to foster a brand-loyal relationship between Nissan and its customers, noting that an extra touch like Second Delivery can mean all the difference when shopping between Nissan and other quality automotive brands.

“Second Delivery builds a sense of trust with the customer,” Mohnke added. “It shows we’re not just about the purchase. You’re a customer for life.”

Guarantee You Know All the Ins and Outs of Your Vehicle at Nissan of Fort Pierce!

With Nissan’s customer satisfaction rating, are you impressed by the manufacturer’s customer care? If so, please come visit Nissan of Fort Pierce, where we can assist you with any financial help, needs, or suggestions to make paying for a vehicle easier. Stop by and see what we can do for you right now. We know what it takes to provide a worthwhile experience.